Essay on Bowel Cancer - 818 Words

Bowel Cancer The bowels are the intestines, consisting of the small intestine (the section between the stomach and the appendix) and the large intestine (from the appendix to the anus). The large intestine is divided into the long colon and a short rectum, just before the anus. Two thirds of bowel cancers occur in the colon and one third in the rectum, with very few in the small intestine. Who is at risk of bowel cancer? =============================== There are about 35,000 new cases each year in the UK. More than 80% of these are in people over 60. Obesity can increase the risk of cancer of the colon by up to one third. High alcohol intake is†¦show more content†¦Low fat, high fiber diets appear to carry a lower risk. Greater consumption of vegetables and fruit has also been shown to reduce the risk. Increased consumption of red meat and processed meat has been linked to a higher risk. By comparison, eating fish does not appear to be a risk factor. Some evidence suggests that certain dietary supplements, such as calcium, selenium and, possibly, folic acid can reduce the risk. Signs and Symptoms of Colon Cancer ================================== Unfortunately, often colon cancer does not show any symptoms until in its later stages. Here is a list of common signs to look for.  · Blood in the stool is the number one symptom  · Bleeding from the rectum  · Abdominal pain  · Weight loss  · Nausea  · Vomiting  · Constipation or diarrhea  · Change in bowel habits  · Change in stool shape or size, including narrowing stools  · Fatigue due to bleeding in stools Colon Cancer Stages =================== Colon cancer can be broken down into 5 stages. Here is a brief outline of each one. Stage 0- Cancer is confined to outside colon wall. Stage 1- Cancer has spread to second and third layer of the wall. Stage 2- Cancer has spread beyond and through the colonShow MoreRelatedEffects Of The Diagnosis Of Bowel Cancer915 Words   |  4 PagesGoldwasser (2009) accepted that being diagnosed with cancer comes as a terrible shock for most people and those affected may look back on the experience and remember it as all being a bit of a dream. Often they are given information that they are only able to take in part of what they are told. As the news sinks in and they are ready to talk about what is going to happen, the most important thing to remember is that it is their body they are discussing. People must be allowed to make decisionsRead MoreThe Risk Of Bowel Cancer2049 Words   |  9 Pages Cancers Exercise is said to reduce the risk of cancer by preventing obesity, lowering inflammation and hormone levels, and improving insulin resistance and immune system function. Research shows that physical activity is associated with a lower risk of several types of cancers, including breast cancer and bowel cancer. Exercise is important as bowel cancer is more common amongst people who are overweight, and exercise can help to control this risk factor. This is as physical activity helps foodRead MoreBowel Cancer : The Second Leading Cancer1834 Words   |  8 PagesBowel cancer is the second leading cancer in Australia with over 90 % of whom over 50 years old (Bowel Cancer Australia, 2014). Every year, over 17,000 people are newly diagnosed with bowel cancer (Cancer Council Australia, 2015). The most common treatment for all stages of bowel cancer is removing the cancer and forming a stoma which may help people to maintain the maximum function of their digest system. Depending on the patient’s situation, the colostomy can be reversed to recover the functionRead MoreSymptoms And Treatment Of The Emergency Room1456 Words   |  6 Pagescomplaining of sudden onset of diffuse contraction-like peri-umbilical pain radiating all over her abdomen on and off for an hour after having lunch at home . Patient was a 9/10 on a pain scale with nausea and vomiting x 2. Her admitting diagnosis were small bowel obstruction and systemic inflammatory response with leukocytosis. History of Present Illness: N.L. has history of constipation and fecal impaction several years ago. Patient also has history of Diabetes Mellitus type 2 for 9 years, Hypertension forRead MoreOgilvies Syndrome Case Report1528 Words   |  7 Pagesuncommon yet important complication of caesarean section; Ogilvie’s Syndrome (OS). This syndrome describes the phenomenon of an acute colonic pseudo-obstruction (ACPO), often without an obvious mechanical cause. The obstruction can then lead on to bowel perforation or ischemia. Case Report We present a case of a young, healthy primigravida who developed OS on Day 6 post caesarean section (CS), complicated by a perforated caecum and fecal peritonitis. We will summarize the sequence of eventsRead MoreAdmission Diagnosis : The Emergency Room ( Er )2450 Words   |  10 Pagescomplaining of sudden onset of diffuse contraction-like peri-umbilical pain radiating all over her abdomen on and off for an hour after having lunch at home. Patient was a 9/10 on a pain scale with nausea and vomiting x 2. Her admitting diagnosis was small bowel obstruction and systemic inflammatory response with leukocytosis. History of Present Illness: N.L. has history of constipation and fecal impaction several years ago. Patient also has history of Diabetes Mellitus type 2 for 9 years, Hypertension forRead MoreHillcrest Medical Case 21899 Words   |  8 Pagesadrenals, kidneys and pancreas and abdominal aorta appeared unremarkable. The bowels seen on the study appeared thickened. Dilated appendix seen constant with acute appendicitis. Osseous structures of the abdomen appeared unremarkable. No free air was seen. PELVIS: Good quality, non contrasted actual CT examination of the pelvis with coronal reconstructions. Prostate, seminal vesicles and urinary bladder appeared WNL. The bowels seen on the study appeared WNL, except for inflammatory changes of theRead MoreNursing Care Pl Nursing3029 Words   |  13 PagesL was brought to the Emergency Room complaining of contraction like peri-umbilical pain that was radiating all over her abdomen, which resulted in nausea and vomiting. She was then transferred to the medical/surgical unit then diagnosed with small bowel obstruction and systemic inflammatory response with leukocytosis. History of Present Illness- Patient N.L was diagnosed with Diabetes Mellitus Type II (DM Type II) nine years ago, Hypertension (HTN) for the past fifteen years, and Chronic ObstructiveRead MoreHistory and Physical - Bengamin Engelhart Essay667 Words   |  3 Pagesabdominal complaint. Earlier this morning, the pain localized and radiated to the right lower quadrant. He had some nausea without emesis. He was able to tolerate p.o. earlier around 6am, but he now denies having an appetite. Patient had a very small bowel movement earlier this morning that was not normal for him. He has not passed gas this morning. Hes voiding well. He denies fever, chills, or night sweats. The pain has localized to the RLQ (right lower quadrant) without radiation at this point. HeRead MoreA Research Project On Colon Cancer1470 Words   |  6 PagesResearch Project Outcome Colon cancer claims the lives of 12 Australians each day and is the second largest cancer killer (1). Colon cancer is one of the leading causes of cancer in the Australian population after the age of 50. It is essential that Australian men and women are aware of the aggressiveness and severity of the disease (2) and the primary preventative methods. The Indigenous Australian population, in comparison to the non-indigenous population, have a higher prevalence of the disease

Summary Explaning English Grammar †Tense and Aspect Free Essays

J. A SUMMARY TENSE AND ASPECT Overview Some basic meaning distinctions between different tense forms are offered in terms of the REMOTE (or not) and FACTUAL (or not) status of perceived situations including notes on the future, time expressions, and the HISTORICAL PRESENT. A distinction is made between LEXICAL ASPECT, concerned with inherent properties of verb meaning such as STATIVE, DYNAMIC, PUNCTUAL, and DURATIVE, and GRAMMATICAL ASPECT, concerned with an internal versus an external perspective on situations. We will write a custom essay sample on Summary Explaning English Grammar – Tense and Aspect or any similar topic only for you Order Now Basic forms The basic element in a English sentence is the ver. We need to talk about TENSE, to describe different forms of the verb. English has two distinct tense forms, PRESENT and PAST TENSE, and to two distinct forms for the aspect, PERFECT and PROGRESSIVE ASPECT. The MODAL VERB will is included typically as an indication of future reference. Basic English Verbs Forms Verb forms Examples Simple present I love your Mercedes Present progressive you are standing too close to it. Simple past I wanted a car just like it. Past progressive you were aiming too high. Simple future I will work for it Future progressive you will be working forever Present perfect I have worked hard before Present perfect progressive you have been working for nothing. Past perfect(pluperfect) I had saved my money Past perfect progressive you had been saving pennies Future perfect I will have saved enough Future perfect progressive you will have been saving in vain We always need a basic verb (e. g. eat,, love,sleep) and a basic tense, either past or present. With a tense (e. g. past) and verb (e. g. eat, we can create the simple verb structure in I ate. Changes the tense to present and we get I eat. These basic elements, tense and verb are always required. We can add a modal element (e. g will) to get I will eat. We can also include elements that indicate aspect, either prefect of progressive. If we include perfect aspect (i. e have †¦+ -en), we get the structure in I have eaten. It is simply conventional to analyze the verb ending in the perfect + -en. Other verbs actually have different forms as endings,, as in the perfect aspect versions of I have loved and I have slept. We can also choose progressive aspect (i. e. be †¦ + -ing), so that different forms of the verb be are included before the basic verb, ending with + -ing as in I am eating be is sleeping. The basic structure There is a very regular pattern in the organization of all these elements used to create English verb forms. Basic structure of English verb forms Tense| Modal| Perfect| Progressive| Verb| PAST or PRESENT| WILL| HAVE+ – EN| Be + -ING| VERB| The left to right order of components is fixedEach component influences the form of the component to its right| PRESENT TENSE, HAVE †¦ + EN,BE†¦ + ING, sleep I have been sleeping. The first element is created from the influence of PRESENT TENSE on HAVE(=have). The next element is created from the influence of + -EN (=been). The next element is formed by attaching + -ING to the verb sleep, once again at the end, to create SLEEP + -ING (=sleeping). When we choose different elements, we get different verb forms. Ex a. past tense, have †¦ + EN, love b. I had loved. In a the effect of PAST TENSE on the HAVE element creates had. The influence of the + -EN element on the verb love results in loved, as in b. Notice once again that the + -EN element actually becomes –ed at the end of most English verbs. a. PAST TENSE, BE ING,sleep b. I was sleeping. In, the PAST TENSE element combines with BE to create was and the +ING element attaches to the verb sleep to yield sleeping, as in b. Its important for teachers to understand that a grammatical element that consists of two separate parts will always be very difficult to learn. Basic meanings Tense in English is not based on simple distinctions in time. Tense The basic tense distinction in English is marked by only two forms of the verb, the PAST TENSE (I lived there ten) and the PRESENT TENSE (I live here now). Conceptually, the present tense form ties the situation described closely to the remote from the situation of utterance. The past tense form makes the situation described more remote from the situation of utterance. There is a very regular distinction in English which is marked by that versus now, there versus here, that versus thin, and past tense versus present tense. Situations in the future are treated differently. They are inherently non factual, but can be considered as either relatively certain (i. e. perceived as remote from happening) or relatively unlikely or even impossible (I. e. perceived as remote from happening). The verb form that is tradionally called ‘the future tense is actually expressed via a modal verb which indicates the relative possibility of an event. This modal also has two forms which convey the closeness (I will live here) or the remoteness (I would live there) of some situation being the case viewed from the situation of utterance. Meanings of the basic verb forms Concepts| Verb-forms| Remote + factualNon remote + non factualNon-remote + non-factualRemote + non factual| Past – livedPresent – liveFuture –will liveHypothetical – would live| Events described by the simple paste tense form are presented as being facts and remote from the time of utterance. The simple present tense indicates that events (also treated as facts of ‘being the case’). Are non remote. The future Future events are not treated as facts, hence are only possibilities. They are distinguished in terms of being non-remote possibilities versus remote possibilities. The forms of the verb used in statements about hypothetical (i. e. remote and non factual) such as [10], are usually described as past tense forms, but their reference is clearly not to past time. [10] If I was rich, I would change the world. Reference to time The widely recognized difference in time between situations referred to via the past and the present tense forms can be interpreted in terms of remoteness (or non-remoteness) in time from the time of utterance. Generally, adverbial expressions of time are used to establish time frames within which situations can be described. They do not determine how the speaker may choose to mark the relative remoteness of the event via tense. Thus, an expression like today can establish a time frame for talking about events that the speaker can describe as remote, via the past tense(e. g I slept late), or non remote, via the present tense(e. g. I’m tired). The speakers now These observations on tense in English would suggest that the widely used image of a time-line running from the past (yesterday) through the present (today) to the future (tomorrow) is not, in fact, the basis of the grammatical category of tense. The speaker’s perspective The time –line perspective Past time- present time – future time The speaker’s perspective Remote non remote remote (non-factual) The common use of the past tense in English to represent reported speech, as 16 b, would seem to fit a more remote interpretation better than a’ past time’ interpretation. The difference between the direct speech of 16a and indirect speech of 16b is not a matter of time, but of distance from the reporting situation. 16 a. She said. ‘I am waiting here. B. She said that she was waiting here. Aspect In order to talk about ASPECT, we have to look inside the situation, In terms of its internal dimensions, a situation may be represented as fixed or changing, it may be treated as lasting for only a moment or having duration, and it can be viewed as complete or as ongoing. These are aspectual distinctions. Because aspect has to do with the kind of situation perceived or experienced, it can be expressed both lexically and grammatically. The grammatical expression of aspect is accomplished via the perfect and progressive forms of the verb. Stative dynamic Verbs commonly used with STATIVE meanings apply to situations that are relatively constant over time and describe cognitive (i. e mental) states such as knowledge (know, understand), and emotion (hate, like) or relations (be,have). Most verbs are not used with stative meanings, but have the concept of change as an essential characteristic and apply to DYNAMIC situations. Dynamic situations can be divided into those viewed as having almost no duration (non durative) versus those having duration (durative). Punctual or durative Verbs used with non-durative meanings typically describe isolated acts (kick, hit, smash). Another term for non-durative is punctual aspect, related to the point in time interpretation of expressions (fire a gun, smash a window) which do not extend through time. DURATIVE aspect is an essential feature of verbs that denote activities(run, eat). Types of lexical aspect Stative Dynamic Punctual Durative Cognition Relations Acts Activities ProcessesBelieve be hit eat becomeHate belong jump run changeKnow contain kick swim flowLike have stab walk growUnderstand own strike work hardenWant resemble throw write learn| Those verbs that denote stative concepts in English tend not to be used with progressive forms. Those verbs that are typically used with punctual aspect, describing momentary acts (kick, cough), take on a slightly different meaning when used in the progressive form. Grammatical aspect The basic GRAMMATICAL distinction in English ASPECT is marked by two forms of the verb. These are traditionally described as versions of the verb be with the present participle (Verb+ ing) for the progressive, as in [20a], and versions of have with the past participle (Verb + -en/ed) for the perfect, as in [20b]. 20. a. I am/was eating b. I have/had eaten Grammatical aspect Concept of situation Progressive viewed from the inside, in progress. Perfect viewed from the outside, in retrospect. Combining lexical and grammatical aspect Grammatical aspect Lexical aspect Implicated meaning Perfect + dynamic Completed activity retrospectively viewed Perfect + stative Pre-existing state retrospectively viewed. Progressive + dynamic ongoing activity internally viewed Progressive + stative Temporary state internally viewed The tense of the verb will that implicated meaning to the situation of utterance. Meaning components of verb forms I PRESENT HAVE+-EN/ED BE + -ING work very hard Time of utterance external view I PRESENT HAVE+-EN/ED BE + -ING work very hard Time of utterance external view internal view dynamic activity in retrospect in progress(= at this time I look back at myself in an activity viewed internally as in progress| You PAST HAVE+-EN/ED BE + -ING learn a l ot Remote from external view internal view dynamic processTime of in retrospect in progress utterance (= at that I looked back at you in a process viewed internally as in progress). | Meanings in context The distinction in tense between remote (past) and non remote (present) has a typical application in organization information in discourse. Information that is treated as part of the BACKGROUND will tend to be expressed in the past tense. Information that is of current concern, in the FOREGROUND, will be expressed in the present tense. Background scene setting, particularly in stories, is often expressed in the past progressive. In narratives In less technical writing, a similar distinction can be maintained between, present tense for presenting general statements and past tense for specific events. In narrative text, there can also be a general background versus foreground effect associated with different tenses. There is no obvious reason, in terms of narrating the events, why the fate of two people should be described in the past tense and that of another in the present. Within narratives that only use past tense, there is often a background role given to the past progressive and a foreground role for the simple past. In spoken discourse The speaker uses the past progressive for the initial background, or scene-setting, then shifts into the present tense to highlight the salient event in the story and her own internal reaction. Background and foreground information Background information past tense (Specific acts, events, old focus, settings) Foreground information present tense (General statements, facts, new focus, changes). How to cite Summary Explaning English Grammar – Tense and Aspect, Essay examples

The Role And Nature Of Systematic Literature - Myassignmenthelp.Com

Question: Discuss about The Role And Nature Of Systematic Literature. Answer: Introduction This is a report, which will analyze the strategic marketing management of the organization named The Coca Cola Company. The report will consist of the background of the organization and the situational analysis of the organization. The situational brief will consist of macro, microenvironment analysis and marketing mix. This will provide an overview of the operating environment of the organization. The report will depict the past marketing achievements and issues in the organization. The report will conclude with the latest marketing issue and the mitigation strategies. Therefore, this study will provide a marketing review of The Coca Cola Company and use primary and secondary data to analyze the suitable marketing strategies for the organization. Thus, the report will develop a case study, which will consist of relevant information regarding The Coca Cola Company. The marketing management theories will be applied to provide an understanding about the concepts and their applications in the real-life scenarios. The Coca Cola Company is one of the leading manufacturer and supplier of beverages in the global marketing and has its presence in various marketing environment. This American organization is widely known for the production of non-alcoholic beverages. Methodology The research methodology is one of the essential component of the study and will consist of both primary and secondary analysis. The research methodology will be instrumental in gathering relevant findings in the study. Thus, the study will use mixed methods, which will consist of both quantitative and qualitative analysis of data. The four types of research philosophy are realism, interpretivism, post positivism and positivism (Silverman 2016). The research philosophy used in this current study is positivism, which will observe the data to evaluate the hidden truth in the study. Moreover, the observational scope of the study will be improved by using this philosophy of research. There are two research approaches, one is deductive approach and the other is the inductive approach (Flick 2015). The inductive approach is used for developing new theories and generalizations and the deductive approach is use for validation of the existing theories in the study. In this current study, deductive approach will used for validating the existing marketing theories. Data collection techniques will consist of primary and secondary collection. The primary data will collect quantitative data by using close-ended questionnaires and surveys. The secondary analysis will consist of data collection from articles, journals and relevant website articles. The analysis will consist of graphs and charts collected form secondary and primary data. The analysis will develop relevant findings from the graphs and charts by linking it with the objectives of the study. Sampling will be used for selecting the population sample and consist of two methods, one is the probabilistic sampling and other is non-probabilistic sampling (Mackey and Gass 2015). The general population is huge and it will be difficult to collect data from a huge population size. Thus, a small population sample size will be collected which will represent the overall population sample in the study. There are three types of sampling in probabilistic sampling and they are simple random sampling, stratified sampling and systematic sampling (Csikszentmihalyi and Larson 2014). There are many non-probabilistic sampling methods and one such method is snowball sampling. However, the sampling results are better in probabilistic sampling method and in this study, simple random sampling will be used in to collect data. This provides equal opportunity to the population of being selected. In this study, the population sample will consist of 10 respondents that are marketing experts and have in the industry for a long time. Reliability and Validity of the data is very important in gathering relevant result from the study. Reliability is the ability of the study to develop pr ecise data in study of similar type. Validity is the ability of the study to use all the methods and instruments in a correct way. High validity and reliability is essential for obtaining good result in the study (Panneerselvam 2014). In this study, ethical grounds have been maintained and the primary data has not been used in any other article. Moreover, none of the respondents have been forced to take part in the survey and they have participated of their own accord. Company background Background The Coca Cola Company has its headquarters in Atlanta, Georgia and is among the largest multinational companies in the world. The organization is one of the largest non-beverage and syrup producers, retailer, manufacturer and marketer. The flagship product of the organization is Coca Cola, which has been invented in the year of 1886 and were the distributors of syrup concentrate to different organizations all over the world. The organization had made acquisitions of Minute Maid in 1960, Barqs in 1995 and Thumps Up in 1993 (Company et al. 2017). The organization made acquisition of Odwalla brand in the year of 2001 for $181 million and Fuze Beverage in the year of 2007 for a price of $250 million. Coca Cola purchased Columbia pictures in the year of 1982 for a price of $692 million and sold the studio to the company at the year of 1989 for a price of $3 billion dollars (Company et al. 2017). The organization has been selling its products to more than 200 countries in the market. The o rganization generated more than 50 billion of revenue each year from all around the world. The organization has spent millions of dollars on their advertising and marketing campaign. The advertising campaigns of the company has been known for their prolific marketing campaigns which has made a huge impact on the society and the popular culture of the organization. The organization is the market leader in this segment and has the lions share in the market. The organization employed different types of integrated marketing communication strategy by using web-based media, direct marketing, sales promotion and social media. Pestle (Macro environment) Political Social Economic The organization has to comply to the rules and regulation in each of the countries they are operating as they have expanded in more than 200 countries. Thus, FDA plays an important role in launching of their company products. Thus, the changes in any form of laws in a country will definitely affect the distribution of the products of the organization. The company operates in a huge market and so they have to address different social market at different countries. The social environment will be different for different countries. The population will have different disposable income and they will have different tastes and preferences. Thus, in United States the population is health conscious where as Japan they prefer different flavours. As the company operates in large number of countries, there is diversity in culture, taste, preferences and desires. Thus, the organization has been changing the products depending upon the desires. Moreover, the economic stability and growth is different in different countries, which cause problems for the organization. The product strategy will be different in the development countries when compared to the developing countries. However, the organization has been able to generate majority of their revenue from outside United States of America. Technological Legal Environmental Technological growth is different in different countries. The infrastructure of the organization is strong and the advanced machineries used by the organization will facilitate in maintaining the quality of their products. Thus, they have make improvement in the logistics and supply chain management. Thus, the organization has quality product development procedures and fast delivery times. The organization has to deal to business rules, regulations and restrictions in large number of countries. They have held rights to all things related to their business, which includes the present and past products that have been patented by the organization. The main product of the organization is a soft drink and so water is needed for manufacture of their products. Thus, Coca Cola will have to follow environmental laws and norms. They follow the standards in the industrial usage along the rules in using particular machinery. Moreover, the changes in the climatic conditions will affect the sale of their products. Table 1 (Source: Armstrong et al. 2015) Porters five forces (micro environment) The factors included in Porters five forces are as follows: Threat of new entrant Threat of substitute The bargaining power of the suppliers The bargaining power of the buyers Competitive rivalry The entry barriers in beverage industry are relatively low when compared to other market industries. This is because of the fact that the capital requirement and switching cost in the industry is zero. Thus, there is an increase in the number of similar products in the market and it is expected to keep on increasing. Coca Cola has been in the market for a long time and the image of the brand is good (De Mooij 2013). Therefore, they have loyal customers in the market who will not switch brands this easily. Thus, the pressure in the market in medium which means that the organization have to keep using innovative strategies if they want to maintain their long-term sustainability. The numbers of beverage products have increased significantly, which includes juices, energy drinks and fruit drinks. Thus, the threat if substitution for the organization is medium to high. Moreover, there are products in the market with similar tastes that are less expensive and this is a major threat to the organization (Yunna and Yisheng 2014). The bargaining power of buyer is generally high but due to the segment of loyal customers in the market, the bargaining power is low. The consumers that buy in bulk will have high bargaining power (Dlken 2014). The bargaining power of supplier is due to availability of large number of suppliers in the market. As Coca Cola is one of the largest buyer of raw materials the bargaining power will have to be low for any supplier. There is high competitive rivalry in the industry with Pepsi co being the major competitor of the organization. Moreover, due to the availability of large number of similar and substitute products in the market the competitive rivalry is very high (Yunna and Yisheng 2014). Marketing mix (4ps) Product The product of the organization consists of diverse portfolio. They have 3300 products in the beverage industry. The products are divided in categories such as 100% fruit juice, diet, water, fruit drinks, energy drinks, coffee and tea. Thus, the organization consists of diverse brands in the same segment. Pricing The pricing of the products are done based on the geographic and market segment of the organization. The sub brands have different pricing strategy and are based on pricing of the competitors. The market in the beverage is oligopoly, which means that large number of buyers and fewer sellers. Thus, they companies form cartel contracts to maintain a mutual balance in pricing among the various competitors in the market. Promotion The organization spends huge sum of money on their promotional strategy. They use promotion and advertisement to increase their demand in the market. Lifestyle and behaviour is the basis of their marketing and provide positive feedback to the customers. the organization is involved in CSR activities which is another promotional activity for the organization. Moreover, they are mainly using television and the print media as the mode of marketing. thus, it is essential for the organization to incorporate digital marketing in to business model as majority of the consumers are becoming more and more active on social media websites. Place The distribution pattern follows the patterns of FMCG and the effective distribution channel washes away the medium and small players in the market. the distribution channel has been able to provide penetration in both urban and rural markets which is one of the main reason for their competitive advantage in the market. Table 2 (Source: Khan 2014) Past marketing problems The biggest marketing failure for Coca Cola is their launch of New Coke as their main product and stopping the production of old coke. They were of the perception that preferences of the consumers have changed and they prefer the new taste of Pepsi co. This has been considered as the biggest marketing plan of time by various marketing experts. The loyal customers of the organization were furious over the decision taken by the organization. Coke has been one of the oldest brand in this market and the sentiments of the consumers were hurt as coke was considered to be part of the American culture and history (Cbsnews.com 2017). The sales of the new coke were very low and the organization was forced to take down the product and bring back the old coke. Thus, the old coke has been brought back as classic coke with huge promotional events. The organization has been unable to diversify their product range in to some of their market and this has caused them to lose their competitive edge in the market. Thus, Pepsi co their bitter rival has been able to increase their share in the market. This shows that as the organization has been providing limited number of products in some markets, they are not being able to cater to the needs of some of the target segments in the market (Dekhil et al. 2017). moreover, the organization has been catering a large market segment so that they are not being able go provide the customers with customized products which has caused them to lose their market share. Moreover, the products are marketed with a positive message and is associated with some kind of festivals which has have adverse effects on the brand image. This is due to the fact majority of the population in most of the countries are becoming more conscious about their health and they are avoiding aerated soft drinks with large quantity of sweetener. Thus, the product got substituted by other healthier products in the market. Moreover, similar thing happened with the launch of vanilla coke which had got good response in the some of the Asian countries but were unable to capture the market in India. The product was failure as it targeted to the wrong and priced higher than the normal coke. Thus, the organization intended to provide premium products to the youth of the nation with marketing campaign with which they were unable to relate to. Past marketing achievements Coca Cola is one of the most recognized brands in the industry, raising the bar always by creating innovative activation and having an integrated marketing approach for engaging millions of people around the world. Coca Cola has a rich heritage and gets followed by millions of people from all over the globe. Their previous tagline Open Happiness, which got coined 8 years ago, was considered a huge marketing achievement of the organization (Nascar.com 2017). The brand communicated exactly what they did - they really did sell happiness in their bottles. The campaign was serious, heart touching and cheerful. One of Coca Colas biggest marketing achievements was their very successful digital campaign Share a Coke. The idea was simple, but the response it got was amazing and still now it is a global campaign that has been in use for the last three years. Originally, the campaign was trailed back in 2011, which resulted in a 7% increase in sales volume. The campaign even managed earning a whole of more than 18 million media impressions. The traffic on their Facebook page surged up by 870%, the like percentage going up to 39%. The campaign provided people with the opportunity of ordering a personalized Coke bottle with the help of the Facebook app, while in some areas the labelling got completely changed so that all the Coke products contain a different name on them (Nascar.com 2017). The campaign became a huge success on social media as it turned out that people were loved sharing the images of the Coke bottles with their names on the side. The campaign got expanded across 20 international m arkets, including China, UK and Brazil. The campaign directly appealed to the individual consumer and was able to adapt to narrative structures. Coca Cola was the official sponsor of 2014 FIFA world cup in Brazil, giving the organization ample opportunity of marketing itself to millions of soccer and football fans. The campaign was created for celebrating the united good that came up out of the love of so many people for one single sport. Coke did an amazing job of tapping into a captivating and realistic story with the help of this campaign. The real power of the organization within this campaign lies in their commitment towards following through with what they preach. They do not just tell a story, they be the story. They always find the best way of making the story happen in the real life. Coke very well understands the significance of learning from others and being open to fresh ideas Current marketing management problems and analysis Primary data analysis Which is the soda drink you prefer the most? Product Number of respondents Regular coke 3 Diet coke 1 Regular Pepsi 4 Coca Cola Life 2 Table 3: Preferability Graph 1: Preferability Findings This is a question which will address the preferability of different aerated soft drinks among the consumers. According to the findings of the study, it has been seen that 6 respondents prefer Pepsi over other products. Moreover, the other three products belong to the product line of Coca cola. This shows that coca cola is losing its market share and its bitter rival Pepsi is getting more popularity. Which of the marketing campaigns do you like the most? Product Number of respondents Coca cola 6 Pepsi Celebrity campaign 4 Table 4: Likeability of marketing campaigns Graph 2: Likeability of marketing campaigns Findings This question will address the fact that which the organization has a more likeable marketing campaign. The findings of the study suggest that Coca Cola has a slight advantage over Pepsi in terms of likeability of their marketing campaign. What stimuluses your choice of carbonated drinks? Product Number of respondents Taste 4 Customer loyalty 2 Brand image 3 price 1 Table 5: Influencing factor in buying decision Graph 3: Influencing factor in buying decision Findings This is a question which will address the influencing factor in buying decision of different aerated soft drinks among the consumers. According to the findings of the study, it has been seen that 4 respondents are concerned with taste, 3 respondents are concerned about the brand image, 2 respondents are concerned with brand loyalty and only 1 respondent is concerned with the price of the product. Thus, the taste of the product is one of the biggest driver of buying decision of the consumers. In which of these media channels do you use recognize Coca Cola Advertisements? Product Number of respondents Television 5 Magazines and posters 2 Radio 2 online and social media 1 Table 5: Marketing media mostly used Graph 4: Marketing media mostly used Findings This is a question which will highlight the marketing media mostly addressed by Coca Cola. According to the findings of the study, it has been seen that 5 respondents have mostly encountered the promotional campaigns on television, 2 respondents have mostly encountered the promotion campaigns on magazines and posters, same is the scenario with radio and the promotional campaign encountered is least in online media. Thus, this indicates that the organization is still dependent on television for promoting their range of products. Secondary data analysis The three main challenges according to various online articles states that the organization is facing is battling the reduction of sugar content in its product, use of digital marketing and getting back their reputation in the market. the organization had been struggling in reducing its dependency on sugar products for generating revenue from the market. however, the organization has started Coca Cola life as a product which contains less amount of sugar content but the market share of this particular product is just 2.43% (Hobbs et al. 2017). Thus, the representation of the product in the portfolio of the organization is very less when compared to the other products in the product line. Traditional form of marketing is becoming obsolete day by day and the use of digital media is absolute necessary for maintaining the long-term sustainability of any organization in the market. However, the organization is still dependent on television and traditional form of promotional campaigns for attracting the consumers. However, the sue of the online and social media is increased significantly and it is expected to increase further more. Despite forlorn 300 apps worldwide most of the apps have much less than 50,000 customers or a maximum of 100,000 ((Hobbs et al. 2017). This is nothing when compared to the rival organizations in the marketing and considering the upsurge in the digital era. To address this, Coke is investing heavily among digital, together with David Godsman, an executive in Bank of America. Thus, the organization will be spending majority of its resources on improving the usage of digital marketing in an effective way. This strategy could prove to the one of th e most important upcoming strategies for the organization if they want to gain back the lost share in the market. Over the last 12 months, Cokes buzz score, which is a stability concerning the high quality yet negative matters buyers have stated respecting a brand, has produced at a statistically huge dimension concerning 4.6 proportion factors in imitation of a score regarding -2.1, according after YouGov Brand Index. However, it nevertheless puts that 23rd among about a list on 24 regarding the UKs largest carbonated soft smoke brands. And though Cokes advert cognizance score has that top on the 24-brand table unsurprising, attached its good price range this score has fallen at a statistically massive quantity regarding 2.3 factors in accordance with 19.8, giving desire after competitors certain as Pepsi or Redbull ((Hobbs et al. 2017). While Coca-Cola is presently rolling abroad its One Brand method worldwide, its luminous after utterance that approach has failed to production somebody iconic advertising. And for buzz of return, the commercial enterprise desires every other Share A Coke lev el campaign then for advertising and marketing according to once more existing a compelling purpose for people after buy. On the premise of above realities, it can be said here that one reason Coca-Cola is losing piece of the pie is a direct result of the way that it is providing food for necessities of a tremendous target fragment. Various experts say the way that associations which cook for a little fragment have the preferred standpoint as far as giving tweaked items and administrations to their clients, the same winds up noticeably troublesome for organizations providing food for necessities of expansive target portion. From an advertising assessment perspective, it can be said here that the organization has contributed enormous by focusing on an extensive fragment, however the arrival on speculation for the same isn't coming. Other experts specify the way that organizations confront a hazard when providing food for the necessities of a huge portion, on one hand for doing as such they spend enormous and then again odds of profits not returning are dependably there. This could likewise be a direct re sult of the way that in late decades individuals have turned out to be more wellbeing Conscious, Coca Cola coming in the fizzy beverages classification does not possess all the necessary qualities Conclusion Thus, from the findings of the study it can be seen that the organization always faced problems with their marketing strategy due to their vats market they cater to. The complexity of the market strategy increases with the increase in the number of target segments. In this scenario, the organization is unable to provide customized product to the consumers due to their large market size. Thus, Coca Cola will have to make use of digital marketing to penetrate further in to the market if they want to regain their lost position in the market and maintain their long-term sustainability in the market. Thus, it can be concluded from the study that even though Coca Cola has made blunders in their past they have the infrastructure to make continuous improvements in the marketing strategy. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Cbsnews.com, 2017.?30 years ago today, Coca-Cola made its worst mistake. [online] Cbsnews.com. Available at: https://www.cbsnews.com/news/30-years-ago-today-coca-cola-new-coke-failure/ [Accessed 11 Dec. 2017]. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Pearson. Company, O., Main, O., Journey, A., Mission, V., Inclusion, D., Rights, H., Overview, W., Diversity, S., Leaders, C., System, T., History, C., Reports, C., Report, S., (U.S.), C., Foundation, T., Coca-Cola, W., Store, C., Main, I., Review, 2., Information, I., Information, I., Events, I., Information, S., Governance, C., Filings, I., Center, P., Main, P., Releases, P., Statements, C., Library, V., Library, I., Contacts, P., Main, C., Us, C., Main, C., Page, F., FORWARD, O., Report, 2., Transparency, O., NOW!, S. and NOW!, S., 2017.Coca-Cola Journey Homepage. [online] The Coca-Cola Company. Available at: https://www.coca-colacompany.com/ [Accessed 11 Dec. 2017]. Csikszentmihalyi, M. and Larson, R., 2014. Validity and reliability of the experience-sampling method. InFlow and the foundations of positive psychology(pp. 35-54). Springer Netherlands. Dlken, F., 2014.Are porters five competitive forces still applicable? a critical examination concerning the relevance for todays business(Bachelor's thesis, University of Twente). De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Dekhil, F., Dekhil, F., Jridi, H., Jridi, H., Farhat, H. and Farhat, H., 2017. Effect of religiosity on the decision to participate in a boycott: The moderating effect of brand loyaltythe case of Coca-Cola.Journal of Islamic Marketing,8(2), pp.309-328. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Hobbs, T., Chahal, M., Roderick, L., Vizard, S., Tesseras, L., Lyons, E., Reporters, M., Reporters, M., Parsons, R., Woollen, P., Woollen, P., Woollen, P., Woollen, P., Woollen, P., Woollen, P., Woollen, P., Woollen, P., Joy, S., Joy, S., Joy, S., Joy, S., Joy, S., Joy, S. and Joy, S., 2017.Three challenges awaiting Coca-Colas new CEO - Marketing Week. [online] Marketing Week. Available at: https://www.marketingweek.com/2016/12/12/three-challenges-awaiting-coca-colas-new-ceo/ [Accessed 11 Dec. 2017]. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jooste, C. and Strydom, J.W., 2014. Marketing management. Keller, K.L. and Kotler, P., 2016.Marketing management. Pearson. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Nascar.com, 2017.Coca-Cola honored with NASCAR Marketing Achievement Award. [online] Nascar.com. Available at: https://www.nascar.com/en_us/news-media/articles/2013/12/05/nascar-marketing-achievement-award-coca-cola.html [Accessed 11 Dec. 2017]. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Rowley, J. and Keegan, B., 2017. Looking back, Going forward: the role and nature of systematic literature reviews in digital marketing: a meta-analysis. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Signori, P. and Flint, D.J., 2016. Digital marketing innovations and their role in service ecosystems, the exchange of value and social impact.Tiziana Russo-Spenaand Cristina Mele, p.259. Silverman, D. ed., 2016.Qualitative research. Sage. Yunna, W. and Yisheng, Y., 2014. The competition situation analysis of shale gas industry in China: Applying Porters five forces and scenario model.Renewable and Sustainable Energy Reviews,40, pp.798-805.

IT Risk Management free essay sample

You have been asked to help upgrade the LAN at a very successful ABC firm with five departments in one building and a total of 560 employees. Although the firm’s employees understand accounting, they haven’t spent much time improving their network. Currently, it runs 10Base-T Ethernet and relies on 35 hubs to connect every user workstation to the network. Most of these workstations were purchased within the past two years, when the firm experienced a growth spurt. The hubs are connected to the backbone via switches. The CPA firm wants to upgrade its LAN, but not at great cost. It also wants to ensure that it can easily expand its LAN in the future. It has already decided to use a version of Windows 2008 as its network operating system. What kind of LAN will you design for this company? Describe its physical and logical topologies, what access method it will use, and what Physical layer standard this access method should rely on. We will write a custom essay sample on IT Risk Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What types of infrastructure upgrades are necessary to implement your suggested network? The ABC firm that has five departments in the building those all connected with LAN and total employees of 560, which currently runs 10Base-T Ethernet and relies on 35 hubs. These workstations were purchased in last two years, but they are experiencing slow network connectivity. Based on the current situation, they have decided to use Windows 2008 OS version. Though, this firm has a limited budget, where the firm bought some hardware and software. The IT world uses very high-grade equipments through which we can integrate and update the existing network. The below design shows the hubs which are upgraded by me to switches and these are much better than hubs. Each department has 112 employees and we got five departments, which are connected with one router. I recommend for this network that every department should have one printer which must be connected with the same network. Based on the size of the firm and for a higher growth in the near future, my recommendation to the firm is that it should have a secure, intelligent and much faster network, which leads to upgrade the current network. I have modified extended star topology that one router gets connected with the internet and also with all five department’s switches. Every department has 112 employees and we are using five switches for each department whereas one of the switches connects to main router and the rest of the switches connect with other router. This way we get 120 ports in each department in which we are providing printers that will connect to one of the switches of that department. Thus, we can bring 112 ports in use and the rest will be left safe for future expand without any exorbitant cost or moving a lot of equipments. We can add printer, fax, workstation, or other things as well in these ports. If the firm would have more employees or workstations, then the firm would add new switch connect all workstations to that switch which one connected with the same department’s switch. PHYSICAL TOPOLOGY: Physical topology means the physical design of a network including the devices, location and cable installation. It is the physical structure of the network. LOGICAL TOPOLOGY: Logical topology refers to how data is actually transferred in a network as opposed to its physical design. In general, physical topology relates to a core network whereas logical topology relates to basic network. The logical topology is the way that the signals act on the network media, or the way that the data passes through the network from one device to the next without regard to the physical interconnection of the devices. LAN ACCESS METHOD: Local area network (LAN) access methods, such as CSMA/CD in Ethernet, transfer data to and from connected computers on the network. These methods reference layers 1 and 2 of the OSI model. CSMA/CD: It is used with bus and some star topologies. It operates by contention; each terminal competes for access to the bus. A terminal wishing to transmit attempts this when the bus is quiet. Concurrently, received signals are monitored by this terminal to check for corruption resulting from collision with another transmission present at the same time. In the event of such a collision its effect at this terminal is enforced with the use of a jamming signal and all current transmissions are stopped. Repeated retransmissions are made, with designed in-delays to reduce the probability of further collisions, until successful transmission occurs. When carrying long data packets over short cables and with offered traffic of about 20% or less of maximum, the systems works extremely well. TDMA: It was originally devised for digital microwave and satellite communications systems. It is still used with many such systems as well as with some fiber optic systems. Fixed time slots are made available, regardless of whether they are actually used. The complete end-to-end bit sequences within each time slots are usually called a serial packet, each of which comprises source and destination address, data bits, control and status bits. The system is accessed through terminal stations and repeaters. Transmission is into an empty packet or packets and reception occurs via packet address recognition. A monitor station monitors the integrity of the system during normal operation and places framing bits around packets in the initializing process. WORKGROUP SWITCHES: Firm has the smallest of the switching hubs. They usually have between 8 and 12 ports per hub used to connect stations and the servers these stations need to access. If selecting this type of hub, this kind of hub not intelligent like switches and not reliable to secure either to ensure that firm for growth. Those hubs can’t be taking too much load that’s why network is too slow. So see the future growth I decide to change hub to switches. DEPARTMENTAL SWITCHES In new design, there are switches connected to other department as that and main switch connecting with other department switches and server as well. DISADVANTAGE: Newly designed Ethernet a central connection point might be desirable for security or restricted access, but this is also a major disadvantage of a star topology if the central device fails, the whole network becomes disconnected. When a star network is expanded to include an additional networking device that is connected for the main networking device, it is called an extended star topology.

Upon the Burning of Our House Essay Example

Upon the Burning of Our House Essay Example Upon the Burning of Our House Paper Upon the Burning of Our House Paper † look for capitalization and punctuation clues that indicate the beginning and ending of the speaker’s ideas. Literary Skills Understand the characteristics of a Petrarchan sonnet. Reading Skills Find units of meaning. Student Pages with Answers Collection 1 Student pages 18–19 18 Part 1 Collection 1: Encounters and Foundations to 1800 World, in hounding me . . . 19 11 Name Selection: Class Author: Date Plain Style The plain style is a way of writing that stresses simplicity and clarity of expression. DIRECTIONS: Read the selection, and find examples of the four characteristics of plain style. Fill in the chart below with the examples. Answer the questions below to help you analyze the plain style. Everyday language Simple sentences Direct statements Biblical references Copyright  © by Holt, Rinehart and Winston. All rights reserved. Questions to Help Analyze Plain Style 1. What other style of writing was popular in England during the time of the Puritans? How was this style different from the plain style? 2. Why does the plain style seem difficult to today’s reader? Graphic Organizers 211

ACT Test Dates Study Plan for Summer Before Senior Year

5-Step SAT/ACT Test Dates Study Plan for Summer Before Senior Year SAT / ACT Prep Online Guides and Tips Your senior year is coming up, and you’re ready to blow those standardized tests out of the water once and for all. It’s time to figure out the best study plan for you that still leaves time for summer jobs, shameful levels of ice cream consumption, and acquiring incomprehensible tan lines. Follow these five steps to make the most of your summer studying before your SAT or ACT test date! Step 1: Determine Your Goal The first step in creating a study plan is knowing how much you need to improve.You can calculate your target scores for both the SAT and ACT based on your college admission goals. Google your college of choice and â€Å"SAT scores† or â€Å"ACT scores† to find the score range of the middle 50 percent of admitted applicants - in other words, a 25th percentile score and a 75th percentile score. Aim for the 75th percentile score (a better score than 75 percent of admitted applicants) to give yourself the best chance of being admitted. Then, take a practice test to see where you stand score-wise, or,if you’ve already taken the SAT or ACT at least once (hopefully you have!), you can use that score to judge how much you need to improve.Here are some links to free practice tests for the SAT and ACT if you feel you’ve improved significantly since the last time you took the tests and need to get a new baseline score. Step 2: Figure Out How Many Hours You Need to Study Now that you know your baseline and target scores, you can use the difference between them to estimate the number of hours you’ll need to study to achieve your goals by the time of your SAT/ACT test date. Here’s an estimated breakdown of point improvement per number of study hours for the SAT: 0-30 SAT Composite Point Improvement: 10 hours30-70 Point Improvement: 20 hours70-130 Point Improvement: 40 hours130-200 Point Improvement: 80 hours200-330 Point Improvement: 150 hours+ And here’s the same infofor the ACT: 0-1 ACT Composite Point Improvement: 10 hours1-2 ACT Point Improvement: 20 hours2-4 ACT Point Improvement: 40 hours4-6 ACT Point Improvement: 80 hours6-9 ACT Point Improvement: 150 hours+ Remember, these are rough estimates, which means they’re not necessarily going to apply to everyone. That’s why the next step is about adjusting thenumber of summer-studying hours to meet your specific needs. Step 3: Factor in Your Study Habits and Learning Style You now have a rough idea of how many hours you’ll need to put in, but you might need to study for more or less time based on how you process information and how focused you are. Here are some factors that might lead you to add or subtract study hours from your plan. You’ll Need to Study for More Time If ... You get distracted easily - If you have trouble focusing, you probably aren't getting as much out of your study time. Make sure you study in a quiet place with your phone turned off. If you find you can't focus on studying for hours at a time, stagger your time throughout each week rather than studying in big chunks. You struggle with running out of time on the test - The more comfortable you are with the test questions and their structure, the less stressed you'll be about time. You're less likely to psych yourself out if you've studied enough to feel comfortable with the test material. You take a while to learn from your mistakes - On standardized tests it can be difficult to accumulate knowledge about your mistakes and apply it to future scenarios. If you have particular difficulty with identifying and understanding your mistakes, you may need more study time. You've already studied a lot without much score improvement - In this case, it might be time to change study tactics and commit to more hours. Reevaluate how you've been studying. If you're just taking a bunch of practice tests and not really investigating your incorrect answers, you probably won't see much of an improvement in your scores. You’ll Need to Study for Less Time If ... You are a super focused studier- If you really get in the zone when you study, you might not need to set aside as much time. You don’t have difficulty finishing the sections with time to spare- Since you're comfortable enough with the questions to get through them all, you've already conquered one of the most troublesome aspects of the test. You learn from your mistakes right away - If all it takes for you to learn the right way to answer a question is to answer it wrong once, you probably don't need as much study time as the average person. You are new to the test- This one’s unlikely if you’re coming up on senior year, but even if you just haven’t studied a lot up to this point, it will be easier for you to make improvements quickly. Remember that literal osmosis is not a viable studying technique. Step 4: Spread Out Your Estimated Hours Based on Summer Plans and Summer and Fall Test Dates Now for the actual plan - you know approximately how many hours you need to study, but how will you fit them into your schedule? If you’re planning to take the SAT or ACT on the first test dates in the fall, you have until October 5, 2019, for the SAT and September 8, 2019, for the ACT. If you want to take a test at the end of the summer, the SAT is now also offered at the end of August (August 24, 2019), while the ACT is offered in the summer on July 13, 2019(except in CA and NY). Note that the tests are held at roughly the same time every year, so these dates should still be good benchmarks if you’re reading this later. From the start of the summer you’re looking at aboutthree months of study time, with a little extra time once the school year starts up again.It's a good idea to spread out your hours out as much as possible week by week so you don't get overwhelmed. Here are a couple examples of plans for different point improvements: I Want to Improve by 30-70 Points on the SAT or 1-2 Points on the ACT You have an estimated study time of 20 hours, which is easily manageable over the course of three months.Choose one to two hours a week that you will set aside for studying.By the end of the summer, you will accumulate at least 20 hours of study time. If you think you need to study for more than 20 hours, two hours a week for the summer will give you about 30 hours plus whatever study time you can fit in during the fall before your last shot at the test. I Want to Improve by 130-200 Points on the SAT or 4-6 Points on the ACT For this level of improvement, the estimated study time is 80 hours, so you’ll have to be slightly more disciplined. Try setting aside an afternoon once a week that you will devote to studying.Five hours a week for the whole summer will get you close to 80 hours.After that, if you feel you need more preparation, you can do a little more studying during the fall before the test. I Want to Improve by 200-330 Points on the SAT or 6-9 Points on the ACT You’re going to have to put in quite a bit of effort to see the improvements you’re looking for no matter how good your studying habits are.Studying for 150 hours or more in the summer is a tall order, but it’s not impossible. In this case, you should schedule10 hours a week for studying.It might sound like a lot, but think about it: it’s the time equivalent of less than two days of school and you have the option of being outside or sitting in a comfy chair in a cafe as you do it. Whatever Your Goals, It’s Not Too Late to Get Your Scores up to Speed! If you think you'll need more study time, you can also take the tests later in the fall.The SAT offers November and December test dates, and the ACT offers October and December test dates.If you're considering these dates, check with the admissions offices of the colleges where you plan on applying to see how late they accept scores. I recommend signing up for the first available fall test dates to see where you stand after all your summer studying. If you don’t do as well as you hoped, you can then immediately sign up for the next date. I get it now! Thanks, disembodied hand! Step 5: Execute Your Study Plan, but Keep It Flexible OK, now it’s time to put your plan in motion!You’ve blocked out your study time, and you’re committed to following through.However, it’s important to remember to roll with the punches if conflicts arise (and they will!). Maybe you end up going on a family vacation, camping with your friends, or taking on a part-time job.Make sure you don’t let studying fall by the wayside just because you skip a day or a week.Be open to moving around your study schedule so that you can maintain your goals while also taking advantage of the summer in other ways. Also remember: if you think you should be studying more or if you don’t feel like you are getting anywhere with your current methods, it’s OK to change your plan.It can be critical to maintain flexibility in terms of study strategies if you want to see real improvement. Try to be honest with yourself about what you’re getting out of your time and whether you need to reevaluate your study habits and techniques. As long as you can maintain the right balance of flexibility and commitment, you’ll have a fun and productive summer! What's Next? Still trying to decide when to take the SAT or ACT? Learn which senior year SAT/ACT test dates are best for you.Also take a look at upcoming test dates for SAT subject tests if you still need to take those! If you've already taken the SAT, find out how many times you should take it in totalbefore you apply to college. Finally, if you're aiming for a really high score, or just want to know how you can make the biggest improvements, check out our guides to getting a perfect score on the SAT or ACT. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Formulate Goals and a Statement of Intent Assignment

Formulate Goals and a Statement of Intent - Assignment Example The velocity of sound in air is different from the velocity of sound within the tube; this is because of the walls of the tube. A closed tube resonate if the length of the tube is  ¼ the wavelength. The tube can also resonate if the wavelength is 3/4, 5/4, and 7/4. Since the air that is in contact with the water surface cannot move. The length of air column must be equivalent to the odd multiple of  ¼ wavelength of the sound wave. However, the distance between two adjacent water levels, which correspond to resonance will be exactly  ½ of wavelength as shown in the figure below. The resonance gives an easy way vary the length of the closed tube. Holding a vibrating turning fork at a fixed location the height of the water level was varied. This was used to record the height h when resonance occurs. Notation was made regarding the relative pitch of sound. Two frequencies was used Although the folk vibrate at different frequency the frequency were related; the first frequency is half the second frequency. This is because the height was reduced by half. The frequency measured was also consistent with the turning folk and the sound sensor measurement. Closed tube sound waves are always reflected back and forth inside the tube. The length of the tube is the correct multiple of ÃŽ »; the bouncing wave can resonate in the tube. Standing wave will be produced in the tube sending waves of known frequency. Increasing the length of the tube increases the loudness (resonating). A wave occurs when a string or air is set into vibration, the wave have velocity and frequency for it to travel. When two waves travel in two opposite direction, the interference between the two creates a phenomenon known as standing wave. The wave has got both nodes and antinodes. It is the resonance of the wave that is vibrating the air; this creates musical sounds which are mostly used in

Pearl Harbor Film Essay Example | Topics and Well Written Essays - 750 words

Pearl Harbor Film - Essay Example The researcher states that the film follows the quintessential fly jocks Rafe and Daniel who were boyhood friends and are now the cocky show-offs of the U.S. Army Air Corps.   While their antics get them into trouble with their superiors, they also make them heroes among their friends, instantly establishing their stereotype for the audience within the opening scenes.   The third main character, Evelyn, enters the story on her way to a dance as she tells her friends about how she first met Rafe, their budding romance and a particular disability, dyslexia, that would have kept him on the ground had she not helped him to cheat his way through the vision test.   However, Rafe has already volunteered to serve with a volunteer force of American pilots serving with the British Royal Air Force and is scheduled to leave the next morning, forcing him to part from Evelyn.   While he’s on his way to England, Evelyn and Danny with many other officers and nurses, are transferred to Pearl Harbor.   While Rafe faces immediate death all the time in England, Evelyn and Danny enjoy Hawaii’s tropical paradise and General Yamamoto plans the Pearl Harbor attack.   Then Rafe gets in an air battle accident and is presumed dead.   Danny and Evelyn go through a three-month grieving period before they begin to date each other.   On the morning that Evelyn discovers she’s pregnant, both she and Danny learn that Rafe is alive as he shows up in Hawaii.   However, at the same time, Rafe realizes that Danny and Evelyn have been dating and the two friends end up in a fight at a bar.  

Recommendation Brief for an Internal Auditor Essay Example for Free

Recommendation Brief for an Internal Auditor Essay The client has a problem with an out of control system. So, the client is asking for a recommendation to hire an internal auditor. In this recommendation brief the background benefits will be discuss. In the same brief the justifying the benefits of using the internal auditor will be discuss. In conclusion a recommendation on a person whose has the background for the auditor. Benefits of Internal Auditor Before discussing the benefits on internal auditor a definition of internal audit would be discuss. â€Å"An employee of a company charged with providing independent and objective evaluations of the companys financial and operational business activities, including its corporate governance†. (Investopedia, 2013) In addition to financial and operational business, the auditor has to do evaluation on the operation efficacy. The evaluations are reported to the upper level management. The reports could be in the form of recommendation. The recommendation would explain the methods to correct any areas that may not observe the laws and regulations. Benefits of an internal auditor are many. Also the benefits can be seen in the audit itself. According to the Institute of Internal Auditors, under Attribute Standard 2110 Governance the audit would: â€Å"1. Promoting appropriate ethics and values within the organization; 2. Ensuring effective organizational performance management and accountability; 3. Communicating risk and control information to appropriate areas of the organization; and 4. Coordinating the activities of and communicating information among the board, external and internal auditors and management†. (theiia.org, 2013) In addition the IIA states under the performance standard the auditor must do the following: 1. â€Å"Managing and Internal Audit Activities 2. Planning 3. Communication and Approval 4. Resource Management 5. Policies and Procedures 6. Coordination 7. Reporting to Senior Management and the board†.( theiia.org, 2013) The above can be considering benefits because the auditor will ensure that the controls within the system would be running smoothly. The most important benefit of internal auditor would ensure that the audit would how the controls do have the effectiveness towards the risks. These risks would be found in the governance. The controls would 1. Protect the company assets, 2. The effectiveness of operations, 3. Upholding (compliance) of the laws, regulations, policies. Background benefits the client The background benefits can help the client. The auditor would review the out of control system. Once the review is done the auditor could write how to correct the weak area. The review would provide the methods. The auditor has to make a recommendation to the upper level of management. In the recommendation the correct methods need to get the out of the control system into a control system. The benefits for the client is a under control of the system. Once the control system is working properly the company would lower some the risk. Risk like not obeying the regulations established by the government. If the company does not correct the problem then the company would have heavy legal problems. Referring a person for the job The auditor job position needs to be filled. The person who will fill this would need to have a Bachelor in Accounting or Masters in Accounting. At least some experience as a auditor. There will, from time to time, a need to do overtime. Ms. Jane Doe would be an excellent candidate for the auditor position. Ms. Doe has five years experience in auditing. Also, she has a Bachelor’s and Master’s in Accounting. She has been an instructor college level accounting course. Ms. Doe recently receive her CPA license and is available to start right of way. Conclusion Internal Auditor has an important role in a company. The internal auditor would keep the control system up to date. Also make sure the company’s control system does not go out of control. The are several regulations and laws that must be observe. The auditor has communicated, control, evaluate, and protect the company’s assets. The internal audit would show the weak areas or areas that are not in the accordance of the law. The internal auditor would make the necessary recommendation to the upper level management what changes have to be done to meet the laws and regulations. References Full Standards. (2013). Retrieved from http://www.theiia.org/guidance/standards-and-guidance/ippf/standards/full-standards/?search=risk www.investopedia.com. (2013). Definition of Internal Auditor. Retrieved from http://www.investopedia.com/terms/i/internalauditor.asp

gossip girl :: essays research papers

From this review: "Nothing I say in this review can bring justice to master storyteller Cecily Von Ziegesar, whose research comes from her own life as an upper eastside, New York City teen. She has a reality-based knack for bringing cigarette-and-pot smoking rich kids into three-dimensional color. As naughty as these characters seem on every page, they are revealed to be real kids wanting to fit into accepted, meaningful lives as much as sleek clothes..† Rich girl Blair Waldorf is about to discover what it’s like to not get her way. Almost seventeen, she has careful plans: to lose her virginity to steady beau Nate and get into Yale. But life has alternate designs. Her mom is marrying a bald-headed dweeb and his dreadlocked son and slobbery dog are moving in. While her mom plans her wedding on the day of Blair’s birthday, Nate starts dodging her instant messages. Blair’s worse fears are coming true : Nate is losing interest. Then she has a total breakdown at her Yale interview, resorting to tears and cheek-kissing – humiliating herself and blowing any chance of getting in. In the meantime, Blair’s ex best friend, perfect-girl Serena is mixing with artsy West-siders, competing with Blair and others in their all-girl school for a prestigious film award. But Serena has her own problems. She is casually dating a West-sider named Dan, who is becoming obsessed. Can his sulky love poems win her heart? Nothing I say in this review can bring justice to master storyteller Cecily Von Ziegesar, whose research comes from her own life as an upper eastside, New York City teen. She has a reality-based knack for bringing cigarette-and-pot smoking rich kids into three-dimensional color. As naughty as these characters seem on every page, they are revealed to be real kids wanting to fit into accepted, meaningful lives as much as sleek clothes. This second GOSSIP GIRL book in the New York Times Bestselling GOSSIP GIRL series is an edgy page-turner. *Fun Notes: In the book, Gossip Girl is an anonymous online character who reports on the latest events in the lives of New York City’s richest teens at her site www.

Interview questions Essay

My interests in becoming an instructor are guided by my professional yearn to disseminate knowledge. I wish to impact lives of individuals within my reach using my repertoire of experience so as to significantly demystify substance underlying my contextual area of specialization. Indeed, my desire is to create practical awareness to my students that would be indispensable in professional health practice. In addition, continued discovery of knowledge, which I will achieve during interaction with students, motivates me towards taking instructor’s job. My success will be derived from my commitment to deliver coupled with the experience I have gathered over the years. Furthermore, my interpersonal skills that I highly treasure will create appropriate student-instructor relationship necessary for learning. In creating positive learning environment, I will start by learning entry behavior of every student through a survey or a bibliography on valuable information. Second, I will establish personal connections with my students to demonstrate respect and value that I place on them as resources for the future. Third, positive feedback in recognition of performance and progress will describe my class for purposes of demonstrating to students their awaiting great destiny. Fourth, I will encourage students’ feedback for my self evaluation. Finally, my efforts will also be directed towards observance of appropriate discipline in class in line with set institutional regulations (Vella, 2008). I can efficiently do instructions in general health management and respiratory care. Due to the knowledge explosion that is in the health practice, it is possible that I have not taught some courses in my profession. Upon being assigned such courses, I would carefully consider the weight and demands of such a course against my professional ability. I definitely have the basic concepts in regards to health related courses and therefore I would proceed with doing vigorous research on the specific details I would need for the class. Consultations from course developer and appropriate course specialist would also constitute my preparation. Finally I would package my learning resources in relevant teaching designs such as power point presentations and practical sessions in readiness for my class. I am fit to efficiently and effectively handle HCS 510 course. Academically, I successfully pursed my Doctorate degree in Health Sciences with specialization in global health. Among areas of concern in global health included infectious diseases and psychological illnesses affecting individuals around the world. Furthermore, concepts related to pathophysiology in individuals were basic studies in my Bachelors Degree in Health Care Management. In addition, during my Masters Degree in Healthcare Administration, I attained excellent training in neurological, renal, gastrointestinal and endocrine systems. Other systems studied included the cardiovascular and immune systems. As a health practitioner, I have had vast practical experience in respiratory system and the related EENT.

Green Marketing

Consumer Awareness towards Green Marketing 1. EXECUTIVE SUMMARY Terms like â€Å"Green Marketing† and â€Å"Environmental Marketing† appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. Other similar terms used are Environmental Marketing and Ecological Marketing. American Marketing Association Define: – Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities including: ? ? ? Product modification, Changes to the production process, Packaging changes, As well as modifying advertising To succeed, any green strategy must fulfill three criteria: ? Firstly, it must be a sustainable and credible programmed, which brings real benefits to the environment. ? Secondly, it must deliver sound economic ROI and competitive advantage to the business. ? Thirdly, i t must be supported by relevant green messages, which resonate with customers and prospects. Basically the main aim of the project is to analyze the developments which are taking place throughout the world to promote green products and green marketing. Title of the project: The title of the project is â€Å"Consumer awareness towards Green Marketing. † 1 Consumer Awareness towards Green Marketing ? Objectives of Research: †¢ †¢ †¢ To understand the level of awareness regarding green marketing among consumers. To understand the buying behavior of consumers related to green marketing. To understand how green marketing helps Company to built its image. To understand initiative taken by government towards green marketing. To understand the success of green marketing as a corporate social responsibility. †¢ †¢ Limitations of the study: †¢ Demographic Constraints – will be a main issue of concern. This is †¢ †¢ due to the reason that t he data collection will be restricted to the Borivali and Kandivali region. Unawareness – people are unaware of the i. e. Green marketing. Time Constraint – the time duration for doing the complete research on green marketing is very limited. Green Marketing a broad topic which requires an in-depth research and analysis. Due to the time period given for research is very limited. 2. RESEARCH METHODOLOGY 2 Consumer Awareness towards Green MarketingResearch Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others. The major steps involved in research process are: ? Formulating the Research Problem ? Choice of Research Desi gn ? Sources of Data ?Processing and analyzing the data ? Formulating the Research Problem: The problem well defined is half solved. The formulation of a general topic into a specific research problem constitutes the first step of specific enquiry. ? Unit of analysis: Consumers between age group of 25 to 30 yrs. ? Characteristics of Interest: Awareness of Green Marketing. ? Choice of Research Design: Every project requires an action plan and method for conducting a study. This project is more prone to single cross-sectional descriptive research design. 3 Consumer Awareness towards Green Marketing Sources of Data: The data presented are both primary data and secondary data. ? Primary Data: The primary data are those which are collected afresh and for the first time, and thus happen to be original in character. We collect primary data during the course of doing experiments in an experimental research but in case we do research of the descriptive type and performs surveys. Here the Pri mary data will be collected by means of preparing a questionnaire and getting it filled by a large sample space. These questionnaires will help in drawing conclusions about the case. Secondary Data: Secondary data means data that are already available i. e. they refer to the data which have already been collected and analyzed by someone else. When the researcher utilizes secondary data then he has to look into various sources from where he can obtain them. In this case he is certainly not confronted with the problems that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data. ? Processing and analyzing the data: The data analysis has been done in correct form.Usage of current information & graph is made in the project so as to make it easier & appropriate to understand. 3. INTRODUCTION TO GREEN MARKETING Environmental issues have gained importance in business as well as in public life throughout the world. It is not like that a few leaders of different countries 4 Consumer Awareness towards Green Marketing or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming.So in this scenario of global concern, corporate houses has taken greenmarketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. 5 Consumer Awareness towards Green Marketing Clearly green marketing is part and parcel of overall corporate strategy; along with manipulating the traditional marketing mix (product, price, promotion and place), it require an understanding of public policy process.So we can say green marketing covers a broad range of activities. 3. 1 Definition & Meaning According to the American Marketi ng Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including 6 Consumer Awareness towards Green Marketing ? ? ? ? Product modification, Changes to the production process, Packaging changes, as well as Modifying advertising. So, in simple terms Green marketing refers to the process of selling products and/or services based on their environmental benefits.Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. 7 Consumer Awareness towards Green Marketing Green marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. 8 Consumer Awareness towards Green Marketing The many meanings of green The different mean ings of GREEN 9 Consumer Awareness towards Green Marketing . 2 Evolution of Green Marketing The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases: ? First phase was termed as â€Å"Ecological† green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. ? Second phase was â€Å"Environmental† green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was â€Å"Sustainable† green marketing. It came into prominence in the late 1990s and early 2000. 3. 3 Importance of Green Marketing 10 Consumer Awareness towards Green Marketing Human Beings have limited resources on the earth, with which she/he must attempt to provide for the worlds' unlimited wants. There is extensive debate as to whether the earth is a resource at man's disposal. In market societies where there is â€Å"freedom of choice†, it has generally been accepted that individuals and organizations have the right to attempt to have their wants satisfied.As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organization's objectives. When looking through the literature there are several suggested reasons for firms increased use of Green Marketing. Five possible reasons cited are: ? Organizations perceive environmental marketing to be an opportunity ? ? ? ? hat can be used to achieve its objectives. Organizations believe they have a moral obligation to be more socially responsible. Governmental bodies are forcing firms to become more respons ible. Competitors' environmental activities pressure firms to change their environmental marketing activities. Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior. 11 Consumer Awareness towards Green Marketing 3. 4 GOALS OF GREEN MARKETING ? Eliminate the concept of waste. ? ? ? ? ? ? ? Reinvent the concept of product.Make prices reflect actual and environmental costs. Make environmentalism profitable. Bringing out product modifications. Changing in production processes. Packaging changes. Modifying advertising. 12 Consumer Awareness towards Green Marketing 3. 5 Need of Green Marketing: An Anthropological View Issues like Global warming and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigour and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business.But harm to en vironment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. 3. 6 Challenges in Green Marketing 13 Consumer Awareness towards Green Marketing Need For Standardization: It is found that only 5% of the marketing messages from â€Å"Green† campaigns are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control board needs to be in place for such labeling and licensing. ? New Concept: Indian literate and urban consumer is getting more aware about the merits of Green products.But it is still a new concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to reach the masses and that will take a lot of time and effort. By India’s ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to accept the green products. ? Patience and Perseverance: 14 Consumer Awareness towards Green MarketingThe investors and corporate need to view the environment as a major longterm investment opportunity, the market ers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period. ? Avoiding Green Myopia: The first rule of green marketing is focusing on customer benefits i. e. the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative.It is not going to help if a product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will lose its market acceptability. 3. 7 Benefits of Green Marketing Today’s consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more 15 Consumer Awareness towards Green Marketing companies are responsible to consumer’s aspirations for environmentally less damaging or neutral products.Many companies want to have an early mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are: ? It ensures sustained long term growth along with profitability. ? It saves money in the long run, though initially the cost is more. ? It helps the companies market their products and services keeping the environment aspects in mind. ? It helps in accessing the new markets and enjoying the competitive advantage. ? Most of the employees also feel proud and responsible to be working for an environmentally responsible company. 4. PRESENT TREND IN GREEN MARKETING . 1 GREEN Code 16 Consumer Awareness towards Green Marketing Generalizes with care. Consumer behavior will not necessarily be consistent across different product types, and particular market segments may respond to certain issues on the green agenda but not others. Remem bers, the validity of a piece of market research is not related to the degree to which it supports your preferred option. Explores the context from which market research data comes. Be clear on the nature of the sample used, the questions asked, the way in which responses were recorded and the time and place from which the responses come.Ensures that where market research is crossing international borderlines, that the terminology and interpretation remains consistent. Terms like ‘environment’, ‘green’ and ‘conservation’ do not always translate precisely between languages. Neutrality is important. Ensure that when you pose questions to consumers, that they can make any response without being made to feel guilty or uncomfortable, and ensure that your own preconceptions about the green agenda (such as an assumption that green products will cost extra) are not encoded within the questions. 4. 2 Golden Rules of Green Marketing 1.Know your customer: If you want to sell a greener product to consumers, you first need to make sure that the consumer is aware of and concerned about the issues that your product attempts to address. (Whirlpool learned the hard 17 Consumer Awareness towards Green Marketing way that consumers wouldn’t pay a premium for a CFC-free refrigerator because consumers didn’t know what CFCs were! ). 2. Empower consumers: Make sure that consumers feel, by themselves or in concert with all the other users of your product, that they can make a difference. This is called â€Å"empowerment† and it’s the main reason why consumers buy greener products. . Be transparent: Consumers must believe in the legitimacy of your product and the specific claims you are making. Caution: There’s a lot of skepticism out there that is fueled by the raft of spurious claims made in the â€Å"go-go† era of green marketing that occurred during the late 80s–early90s — one brand of ho usehold cleaner claimed to have been â€Å"environmentally friendly since 1884†! 4. Reassure the buyer: Consumers need to believe that your product performs the job it’s supposed to do — they won't forego product quality in the name of the environment. Besides, products that don’t work will likely wind up in the trash bin, and that’s not very kind to the environment. ) 5. Consider your pricing: If you're charging a premium for your product — and many environmentally preferable products cost more due to economies of scale and use of higher-quality ingredients — make sure that consumers can afford the premium and feel it’s worth it. Many consumers, of course, cannot afford premiums for any type of product these days, much less greener ones, so keep this in mind as you develop your target audience and product specifications. . 3 Green Marketing Strategies V/S Conventional Marketing 18 Consumer Awareness towards Green Marketing Gre en Marketing Consumers Human beings with lives â€Å"Cradle-to cradle† flexible services Conventional Marketing Consumers with lifestyles â€Å"cradle-to-gave† one size fits for all products Selling oriented and benefits Receptive, independent, competitive, departmentalized, short term oriented profit maximizing. Products Marketing And Communication Educational values Corporate Proactive, interdependent, cooperative, holistic, long term 4. GREEN MARKETING MIX PRODUCT 19 Consumer Awareness towards Green Marketing Entrepreneurs wanting to exploit emerging green markets either: Identify customers’ environmental needs and develop products to address these needs or will develop environmentally responsible products to have less impact than competitors. The increasingly wide variety of products on the market that support sustainable developments are: ? Products made from recycled goods, such as Quick’ N Tuff housing ? ? ? ? ? ? ? materials made from recycled bro ccoli boxes.Products that can be recycled or reused. Efficient products, which save water, energy or gasoline, save money and reduce environmental impact. Products with environmentally responsible packaging, McDonalds, for example, changed their packaging from polystyrene clamshells to paper. Products with green labels, as long as they offer substantiation. Certified products, which meet or exceed environmentally responsible criteria. Organic products-many customers are prepared to pay a premium for organic products, which offer promise of quality.Organic butchers, for example, promote the added qualities such as taste and tenderness. A service that rents or loans products-toy libraries. Whatever the product or service, it is vital to ensure that products meet or exceed the quality expectation of customers and is thoroughly tested. PRICE Pricing is the critical element of the marketing mix. Most customers will only be prepared to pay a premium if there is a perception of additional product 20 Consumer Awareness towards Green Marketing value. This value may be improved performance, function, design, visual appeal or taste.Environmental benefits will be often being the deciding factor between products of equal value or quality. Environmentally responsible products, however are often less expensive when product life cycle coast are taken into consideration, for example fuel-efficient vehicles, water efficient printing and non-hazardous products. PLACE The choice of where and when to make products available will have significant impact on the customers you attract. Very few customers go out of their way to buy green products merely for the sake of it.Marketers looking to successfully introduce new green products should position them broadly in the market place so they are not just appealing to a small green niche market. The location must also be consistent with the image you want to project and allow you to project your own image rather than being dominated or co mpromised by the image of venue. The location must differentiate you from the competitors. This can be achieved by in-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. PROMOTION 21 Consumer Awareness towards Green MarketingPromoting products and services to target markets include paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Smart green marketers will be able to reinforce environmental credibility by using sustainable marketing and communication tools and practices. For example, many companies in the financial industry are providing electronic statements by email; e-marketing is rapidly replacing more traditional marketing methods and printed materials can be produced using recycled materials and efficient processes such as waterless printing.Retailers, for example are recognizing the value of alliances with other companies, environmental groups and research organizations. When promoting their environmental commitment to reduce the use of plastic bags and promote their green commitment, some retailers sell shopping bags and promote their green commitments. 4. 5 Green Marketing Process Green marketing process comprises with external and internal P’s. After integrating external and internal P’s, green success will automatically come through four S’s.Here external 7 P’s consists of Paying customers, Providers, Politicians, Pressure groups, Problems, Predictions and Partners; internal 7P’s consists of Products, Promotion, Price, Place, Providing information, Processes and Policies. After integrating external and internal 7P’s, we can 22 Consumer Awareness towards Green Marketing find out the green successes through 4 S’s such as Satisfaction – of stakeholder needs, Safety – of products and processes, Social acceptability – of the company and Sustainability – of it s activities.External Green P’s †¢ Paying customers †¢ Providers †¢ Politician’s †¢ Pressure groups †¢ Problems †¢ Predictions †¢ Partners Internal Green P’s †¢ Products †¢ Promotion †¢ Price †¢ Place †¢ Providing information †¢ Processes †¢ Policies Green Marketing 4. 6 Green Marketing: A Corporate Initiative The S’s of Green Success  · Satisfaction – of stakeholder needs  · Safety – of products and processes  · Social acceptability – of the company  · Sustainability – of its activities Green important in because limited earth and if we Marketing is today’s world mankind has resources on the want long term 3 Consumer Awareness towards Green Marketing sustainability of human life on this earth’s surface, then companies has to learn to conserve these scarce natural resources and create products that have less environmental damage. Otherwi se the very existence of humankind will be under question mark. Corporate are going green from the grassroots level to sustain and win the customers’ expectations. The environment is becoming increasingly important part of the corporate reputations and they are actively participating in greening the corporate strategy.Companies have converted almost all the products to make them eco-friendly products. Following are the recent environment friendly initiatives taken by the companies. Cipla: CFC-free Inhaler: Cipla, India’s second largest drug company by market share has planned and started replacing all its CFC contained drugs to meet the international standard and Montreal Protocol ban deadline. The CFC depletes the ozone layer and also is a major cause of global warming. Cipla has updated the necessary technology to avoid the CFC and has also done its clinical trial in India and overseas.The Rota haler and the Asthalin inhaler are environment – friendly inhalers , used by asthma and bronchitis patients. These inhalers are using HFA (Hydro Fluro Alkaline) technology. The Rota haler is a powder based inhaler, different from regular inhaler which contains propellants. Maruti Suzuki The company has remained ahead of regulatory requirements in pursuit of environment protection and energy conservation at its manufacturing facilities, and in development of products that use fewer natural resources and are environment friendly. The company credited the ‘Just-in-Time' philosophy 24Consumer Awareness towards Green Marketing adopted and internalized by the employees as the prime reason that helped to excel in this direction. The company has been promoting 3R since its inception. As a result the company has not only been able to recycle 100% of treated waste water but also reduced fresh water consumption. The company has implemented rain water harvesting to recharge the aquifers. Also, recyclable packing for bought out components is being activel y promoted. The company has been facilitating implementation of Environment Management System (EMS) at its suppliers' end.Regular training programs are conducted for all the suppliers on EMS. Surveys are conducted to assess the vendors who need more guidance. The systems and the environmental performance of suppliers are audited. The green co-efficient of this system is much better than the conventional system. The Country’s largest car manufacturer had managed to slash energy consumption per car at its Gurgaon factory by 26 per cent over the past six years, while its carbon dioxide (CO2) emissions during car manufacturing processes has come down 39 per cent in the past five years.The model with gas as fuel was adopted by Maruti Suzuki India Limited as their Green Marketing practices. Bharat Petroleum Bharat Petroleum launched a campaign to position itself as a responsible corporate ‘green’ entity. Foraying into renewable energy-solar and wind power-it installed solar panels on its service stations. It also ran a program to cut production of greenhouse gases by 10% across its units worldwide and achieved it much ahead of schedule. Cleaner fuels such as Greener Diesel 25 Consumer Awareness towards Green Marketing (ultra low sulphur content) and BP Auotgas were developed.Almost all of its plants are ISO 14001 certified. Currently it is running a program to contain its net emissions at current levels for ten years. Hindustan Petroleum Hindustan petroleum owns a massive e-waste recycling plants, where enormous shredders and granulators reduce four million pounds of computer detritus each month to bite-sized chunks-the first step in reclaiming not just steel and plastic but also toxic chemicals like mercury and even some precious metals. HP will take back any brand of equipment; its own machines are 100 percent recyclable.It has promised to cut energy consumption by 20 percent by 2010. Proctor & Gamble Laundry detergents are also touting energy savings. Proctor & Gamble’s (P) newest market entry, Tide Coldwater, is designed to clean clothes effectively in cold water. About 80 to 85 percent of the energy used to wash clothes from heating water. Working with utility companies, P and G found that consumers could save energy and resources by using cold rather than warm water. As energy and resource prices continue to soar, opportunities for products offering efficiency and savings are destined for market growth.ITC ITC has been ‘Carbon Positive’ for three years in a row sequestering/storing twice the amount of CO2 than the Company emits. It has been ‘Water Positive' six years in a row creating three times more Rainwater Harvesting potential than ITC's net consumption. It has obtained close to 100% solid waste recycling. All Environment, Health and Safety Management Systems in ITC conform to the best international standards. ITC's businesses generate livelihoods for over 5 million people. 26 Consumer A wareness towards Green MarketingITC's globally recognized E-Choupal initiative is the world's largest rural digital infrastructure benefiting over 4 million farming families. ITC's Social and Farm Forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days of employment among the disadvantaged. ITC's Watershed Development Initiative brings precious water to nearly 35,000 hectares of dry lands and moisture-stressed areas. ITC's Sustainable Community Development initiatives include women empowerment, supplementary education, integrated animal husbandry programs. 4. Initiatives Taken By Government Development of ISO 14000 Series of Standards. ISO has been developed to help any company in any country to meet the goal of sustainable development and environmental friendliness. The ISO 14000 family of standards (i. e. ISO 14001, 14004, 14010, 14011 and 1412) were published as an official document in 1996. The ISO series aims to provide guidance for dev eloping a comprehensive approach to environmental 27 Consumer Awareness towards Green Marketing management and for standardizing some key environmental tools of analysis such as labeling and life cycle assessment.Eco-Labeling Initiatives Eco label provide information regarding the environmental performance of products. The objective of eco-labeling is to provide authentication to genuine claims regarding the environmental impact of products and processes by manufacturers. In India the government has introduced the eco-mark scheme since 1981. The objectives of the scheme are: †¢ To provide incentives to manufacturers and importers to reduce the adverse environmental impact of products. †¢ To reward genuine initiatives by companies to reduce adverse impact of environmental impact of products. To assist consumers to become environmentally responsible in their daily lives by providing them information to take account of environmental factors in their daily lives. †¢ To en courage citizens to purchase products which have less environmental impact. Eco-Labeling Schemes in India The Ministry of environment and forest of government of India has prescribed the following criteria for products that: †¢ They cause substantially less pollution than comparable products in production, usage and disposal. †¢ They are recycled and/or recyclable whereas comparable products are not. They contribute to a reduction on adverse environmental health consequences. 28 Consumer Awareness towards Green Marketing †¢ They comply with laws, standards and regulations pertaining to the environment. †¢ Their price is not exorbitantly higher than comparable products. Eco-Mark in India Under the concept, products which are less harmful to the environment or have benign impact on environment through the various stages of development-manufacture, packaging, distribution, use and disposal or recycling may be awarded the Eco-Mark.An earthen pot has been chosen as th e logo for Eco-Mark scheme in India. The familiar earthen pot has renewable resource like earth, does not produce hazardous waste and consume little energy in making. As a symbol it puts across its environmental message. Its image has the ability to reach people and help to promote a greater awareness of the need to be kind to the environment. The logo Eco-Mark scheme signifies that the product which carries it does least damage to the environment. 4. 6 Reasons for adoption of Green Marketing by the Firms.Green marketing has been widely adopted by the firms worldwide and the following are the possible reasons cited for this wide adoption: 1) Opportunities – As demands change, many firms see these changes as an opportunity to be exploited and have a competitive advantage over firms marketing non-environmentally responsible alternatives. Some examples of 29 Consumer Awareness towards Green Marketing firms who have strived to become more environmentally responsible, in an attemp t to better satisfy their consumer needs are: ?McDonald's replaced its clam shell packaging with waxed paper because of increased consumer concern relating to polystyrene production and Ozone depletion. ? Tuna manufacturers modified their fishing techniques because of the increased concern over driftnet fishing, and the resulting death of dolphins. ? Xerox introduced a â€Å"high quality† recycled photocopier paper in an attempt to satisfy the demands of firms for less environmentally harmful products. 2) Governmental Pressure – As with all marketing related activities, governments want to â€Å"protect† consumers and society; this protection has significant green marketing implications.Governmental regulations relating to environmental marketing are designed to protect consumers in several ways: 1. Reduce production of harmful goods or by-products. 2. Modify consumer and industry's use and/or consumption of harmful goods. 3. Ensure that all types of consumers h ave the ability to evaluate the environmental composition of goods. Governments establish regulations designed to control the amount of hazardous wastes produced by firms. 3) Competitive Pressure – Another major force in the environmental marketing area has been firms' desire to maintain their competitive position.In many cases firms observe competitors promoting their environmental behaviors and attempt to emulate this behavior. In some instances this competitive pressure has caused an entire industry to modify and thus reduce its detrimental environmental behavior. For example, it could be argued that Xerox's â€Å"Revive 100% Recycled paper† was introduced a few years ago in an attempt to address the introduction of recycled photocopier paper by other manufacturers. In another example when one tuna manufacture stopped using driftnets the others followed suit. 30Consumer Awareness towards Green Marketing 4) Social Responsibility- Many firms are beginning to realize t hat they are members of the wider community and therefore must behave in an environmentally responsible fashion. This translates into firms that believe they must achieve environmental objectives as well as profit related objectives. This results in environmental issues being integrated into the firm's corporate culture. There are examples of firms adopting both strategies. Organizations like the Body Shop heavily promote the fact that they are environmentally responsible.While this behavior is a competitive advantage, the firm was established specifically to offer consumers environmentally responsible alternatives to conventional cosmetic products. This philosophy is directly tied to the overall corporate culture, rather than simply being a competitive tool. An example of a firm that does not promote its environmental initiatives is Coca-Cola. They have invested large sums of money in various recycling activities, as well as having modified their packaging to minimize its environme ntal impact. While being concerned about the environment, Coke has not used this concern as a marketing tool.Thus many consumers may not realize that Coke is a very environmentally committed organization. Another firm who is very environmentally responsible but does not promote this fact, at least outside the organization, is Walt Disney World (WDW). WDW has an extensive waste management program and infrastructure in place, yet these facilities are not highlighted in their general tourist promotional activities. 31 Consumer Awareness towards Green Marketing 5) Cost or Profit Issues – Firms may also use green marketing in an attempt to address cost or profit related issues.Disposing of environmentally harmful by-products, such as polychlorinated biphenyl (PCB) contaminated oil are becoming increasingly costly and in some cases difficult. Therefore firms that can reduce harmful wastes may incur substantial cost savings. When attempting to minimize waste, firms are often forced to reexamine their production processes. In these cases they often develop more effective production processes that not only reduce waste, but reduce the need for some raw materials. This serves as a double cost savings, since both waste and raw material are reduced. 5. GREEN CONSUMER BEHAVIOR 5. Environmentally Conscious Consumer Behavior ‘Environmentally Conscious Behavior’ (ECCB) is consumer behavior based on some awareness of the environmental impacts associated with a product or service, and a desire to reduce those impacts. Many researchers in the field of consumer’s psychology and market research have demonstrated a substantial growth in ECCB across a range of markets. It has been demonstrated through case studies that how product developers and marketers have capitalized on this positive attitude and effectively differentiated their product in terms of their ‘environmentally friendly’ character. 2 Consumer Awareness towards Green Marketing Th e term environmental consciousness does not have a standardized definition in the body of academic literature; the reason can be due to arousal of the term out of political and everyday language. Environmental consciousness is the desire to protect flora and fauna, a willingness to scrutinize the consequences of economic activity and a willingness to combine long-term with short-term planning. 5. 2 Attributes of the Green ConsumersTo take the advantage of the emerging green market, it is important to understand who green customers are and the factors influencing their purchasing decisions and behavior. Attributes of Environmentally Conscious Consumers Implication for Green Marketers 33 Consumer Awareness towards Green Marketing Target products to women who generally buy On behalf of men and families. Use the influence of children to Will most likely be well educated, encourage parents to try green young adult women who have more products. The green consumers of the future are genera lly knowledgeable money to spend. bout environmental issues. They should be offered samples and increments to try products. Will expect green products to function as non green products and won’t pay much extra or sacrifice quality for greener products. Will not buy green products on the basis of environmental benefits alone. Products choice is still based on whether it meets their basic want or need. Environmental features are added selling points. Effectively communicate assurance of quality for example quality of performances, look, feel, fit, comfort, durability.Like environmental attributes such as energy efficiency or toxic substance reduction with other benefits such as lower price, convenience, or quality of life improvements. Will be more likely to respond to Emphasize personal benefits by using product attribute that will personally terms such as ‘safe’, ‘non-toxic’, ‘cost benefit them. effective’ rather than more generalized gr een messages such as ‘biodegradable’ or ‘ozone friendly’. Will tolerate only minimal inconvenience in using green products and don’t want to go out of their way to buy them.Making the use of product simplee. g. minimize or eliminate refilling bottles. Select mainstream distributors wherever possible. Offer one-stop shopping and eye appealing displays. Will be analytical, eager to learn, and Reinforce product benefits with can be cynical about corporate claims evidence of corporate performance for green product unless they have and improvements. Educate 34 Consumer Awareness towards Green Marketing independent verification. consumers about environmental issues and your efforts through a variety of means.Provide credible environmental endorsements. use labels in compliance with government labeling guidelines, to convey precise, detailed information about your product and its packaging. Communicate your steps towards sustainability and commitments to im provement. Seek feedback and promote your efforts to respond to customer concerns. Will not expect companies to have perfect green credentials, but will look for a commitment to improve and evidence backed by facts. 5. 3 Green Buyers and Green Consumers 35 Consumer Awareness towards Green MarketingResearch about the identity and nature of green consumer has been the central character in the development of green marketing, as business attempt to understand and respond to external pressures to improve their environmental performance. Marketing practitioners and academics are attempting to identify and understand green consumers and their needs, and to develop market offerings that meet these needs. SEGMENTATION OF GREEN CONSUMERS ? True-Blue Greens- The most environmentally active segment of the ? ? ? ? society. Greenback Greens- Those most willing to pay the highest premium for green products.Spouts- Fence-sitters who have embraced environmentalism more slowly. Grousers- Uninvolved o r disinterested in environmental issues, who feel the issues are too big for them to solve. Apathetic- The least engaged group who believe that the environmental indifference is main stream. Apart from this Natural Marketing Institute (NMI) divides the market into following categories: ? Lohas- Very progressive on environment and society, looking for ? ? ? ? ways to do more; not too concerned about price. Naturalites- Primarily concerned about personal health and wellness, and use many natural products; would like to do more to protect the environment.Conventional- Practical, like to see the results of what they do; interested in green products that make sense in the long run. Drifters- Not too concerned about the environment, figuring we’ve got time to fix the environmental problems; don’t necessarily buy a lot of green products. Unconcerned- Have other priorities, not really sure what green products are available and probably wouldn’t be interested anyway; the y buy products strictly on price, value, quality and convenience. 5. 4 Consumer Information and Education 36 Consumer Awareness towards Green MarketingIf managers believe that consumers view greenness as a motivating variable, they should invest in conveying information through advertising, direct mailing, brand labels, in-store displays and pamphlets. The important points to be noted here are: a. Firms willing to provide clear, comprehensive and credible information must ensure that consumers have low cost to access it. b. Governmental policies and stakeholder initiatives can be important in reducing consumers’ search, information or transaction costs. c. Regulators can publish and disseminate it to the media by press releases and post it on the internet. . Stakeholders can use the media as well as use their organizationspecific vehicles such as newsletters. Green marketing can be successfully implemented by use of ICT in cost effective way: ? By developing compelling, conci se messages, plan innovative ways to repeatedly deliver, identify appropriate links within network of political, legislative, nonprofit organization and media, develop concept based programs and events. ? Utilize extensive relationship with local and national media to get a client’s message to the right media targets. Identify venues, plan tours, identify audiences, and organize meals, speakers and press. ? Strategies and plan joint PR initiatives as well as joint advertising campaigns and events to cross-promote companies and organization campaigns. ? Help develop identify and branding for print, broadcast and digital mediums. ? Consulting and creation of a corporate design, brochures, leaflets, info materials. ? Develop web sites, e-mail campaigns, and banner advertising. ? Develop creative print, broadcast and digital advertising, identify advertising targets and purchase appropriate media slots. 6.FUTURE GROWTH OF GREEN MARKETING 37 Consumer Awareness towards Green Market ing There are many lessons to be learned to avoid green marketing myopia, the short version of all this is that effective green marketing requires applying good marketing principles to make green products desirable for consumers. The question that remains, however, is, what is green marketing’s future? Business scholars have viewed it as a â€Å"fringe† topic, given that environmentalism’s acceptance of limits and conservation does not mesh well with marketing’s traditional axioms of â€Å"give customer what they want† and â€Å"sell as much as you can†.Evidence indicates that successful green products have avoided green marketing myopia by following three important principles: Consumer Value Positioning: ? Design environmental products to perform as well as (or better than) alternatives. ? Promote and deliver the consumer desired value of environmental products and target relevant consumer market segments. ? Broaden mainstream appeal by bun dling consumer desired value into environmental products. Calibration of Consumer Knowledge: 38 Consumer Awareness towards Green Marketing Educate consumers with marketing messages that connect environmental attributes with desired consumer value. ? Frame environmental product attributes as â€Å"solutions† for consumer needs. ? Create engaging and educational internet sites about environmental products desired consumer value. Credibility of Product Claims: ? Employ environmental product and consumer benefit claims that are specific and meaningful. ? Procure product endorsements or eco-certifications from trustworthy third parties and educate consumers about the meaning behind those endorsements and eco-certifications. Encourage consumer evangelism via consumers social and internet communication network with compelling, interesting and entertaining information about environmental products. 7. ANALYSIS OF EFFECTS OF GREEN MARKETING 39 Consumer Awareness towards Green Marketing Size of sample: This refers to the numbers of items to be selected from universe to constitute a sample. An optimum sample is one, which fulfills the requirements of efficiency, representativeness, reliability and flexibility. Sample size – 64 consumers Sample design: A sample design is definite plan for obtaining a sample from a given population.It refers to the technique or the procedure the researcher would adopt in selecting items for the samples. Sample design – consumers Sample type: Convenience sampling: – when population elements are selected for inclusion in the sample based on the case of access; it can be called convenience sampling. This study is based on stratified sampling and a structured questionnaire has been used to gather data from about 50 respondents to analyze effects of green marketing. By analyzing respondents’ answers towards the questions helps to understand the various aspects related to green marketing.The study attempts to ex pand research on exploring how many people have positive attitude towards green marketing and what are their thoughts on it. RESULTS: According to the analysis of questionnaire most of the respondents were not aware about green marketing but after reading the questionnaire they realized what it is all about. Of the 64 respondents 37 were male and 27 female. The respondents were between the age group of 25-27 and 28-30 yrs. 40 Consumer Awareness towards Green Marketing ? Are you aware of the term â€Å"green marketing†? The above bar graph indicates that 56% of respondents are familiar with the term Green Marketing.But many of them have a misconception with the term Green Marketing. They consider Green Marketing as something related to vegetable market or ? Have you heard of any campaign related to Green Marketing? 41 Consumer Awareness towards Green Marketing The above bar graph indicates that 44% of respondents are aware of the campaign related to Green Marketing. Rest 56% d oes not know about any campaign related to Green marketing. ? Have you been part of any such campaign? The above graph indicates that only 17% of the total has been a part of Green Marketing campaigns. ? Do you consider the environmental aspects of the products before buying them? 2 Consumer Awareness towards Green Marketing The above graph indicates that only 58% i. e. the majority of respondents consider the environmental aspect sometimes. And, only 23% consider the environmental aspect of the product while buying it. ? Do you think that green marketing and advertising are good sources of information about green products and services? The above graph indicates that only 69% i. e. the majority of respondents consider green marketing and advertising as good sources of information for green products and services. And, only 10% do not consider it. 43 Consumer Awareness towards Green Marketing Do you think that Green Marketing activities are good at addressing environmental issues? The above graph indicates that 87% of the respondents feel that Green Marketing activities are good at addressing environmental issues while 13% respondents do not. ? Do you think Green Marketing activities results in better product quality? 44 Consumer Awareness towards Green Marketing The above graph indicates that 70% of the respondents think that Green Marketing activities results in better product quality. ? Do you think that Green Marketing strengthen company’s image in the mind of consumer? 45 Consumer Awareness towards Green MarketingThe above graph indicates that majority of the respondents i. e. 86% think that Green Marketing strengthen company’s image in the mind of consumer. ? Do you think that companies that focus on environmental concerns persuade consumers to buy products? 46 Consumer Awareness towards Green Marketing The above graph indicates that the respondents the companies initiative towards environment do influence the consumers to buy product. 63% of respondents agree to it. ? Are you aware of the eco-labeling initiatives of the government? 47 Consumer Awareness towards Green Marketing The above graph indicates that majority of the respondents i. . 69% of the respondents are not aware of the eco-labeling initiatives of the government. 8. RECOMMENDATIONS Finite resources such as oil, metal, and even fresh water will become scarcer and more expensive. If businesses do not become more efficient in using these resources it will have a huge impact on the bottom line. Investing in Green Products thus changes from ‘beyond doing good’ to ultimately ‘good business sense’. Thus they should: Invest in research and create clean and environment friendly products. Clean energy sources such as solar, wind, bio-fuels and hydra power. Water harvesting.Recycle at every level. Move towards paperless office. ? Educate masses of the environment issues because they are going to be the bulk consumers. ? Socially responsible investing in environment driven projects. ? Plant more trees. ? ? ? ? ? The corporations must rethink: ? Their raw material and procurement strategies. ? They should develop new products ? They should redesign existing products and service. ? They should realize that pollution prevention can be a cost saving activity. ? They should steer their product and packaging designs to use less material. 48 Consumer Awareness towards Green Marketing . Conclusion As the demand for green products undoubtedly exists, Green Marketing provides an opportunity to the companies to increase their market-share by introducing eco friendly products. Stricter environmental regulations across the world, growing consumer preference for eco-friendly companies, and the inherent cost advantages in lowering toxic waste, are encouraging industries big and small to clean up. Result of a survey conducted showed that, consumers are not overly committed to improving their environment and may be looking to lay too mu ch responsibility on industry and government.Though it’s the responsibility of the firm to produce products, which are having minimum impact on the environment, but ultimately it’s the consumer who is having responsibility to use eco friendly products. Consumers are not too much concerned about the environment but as they have become more sophisticated, they require clear information about how choosing one product over another will benefit the environment. Consumer education results in their empowerment. Empowered consumers choose environmentally preferable products when all else is equal.Ultimately green marketing requires that consumers ‘Think Green, Think clean, Think Eco-friendly’ i. e. they want a cleaner environment and are willing to â€Å"pay† for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the green marketing revol ution. 49 Consumer Awareness towards Green Marketing 10. BIBLIOGRAPHY ? Kotler Philips & G. Armstrong. Principles of marketing. New Delhi, Prentice Hall. ? Richa Agrawal, Green Marketing: An Emerging Trend (PJMR, Vol. 5,April 2000) ?Excerpts from the survey report conducted by BT-TERI. ? www. ecomall. com ? www. greenmarketingcorner. com ? www. greenpeace. org 50 Consumer Awareness towards Green Marketing 11. ANNEXURE Questionnaire Consumer Awareness towards Green Marketing Name: Age: Gender: Are you aware of the term â€Å"green marketing†? Yes No What do you understand by the term â€Å"Green Marketing†? Have you heard of any campaign related to Green Marketing? Yes 51 Consumer Awareness towards Green Marketing No Have you been part of any such campaign? Yes No Do you consider the environmental aspects of the products before buying them? Yes No SometimesDo you think that green marketing and advertising are good sources of information about green products and services ? Yes No Sometimes Do you think that Green Marketing activities are good at addressing environmental issues? Yes No 52 Consumer Awareness towards Green Marketing Do you think Green Marketing activities results in better product quality? Yes No Do you think that Green Marketing strengthen company’s image in the mind of consumer? Yes No Do you think that companies that focus on environment al concerns persuade consumers to buy products? Yes No Are you aware of the eco-labeling initiatives of the government? Yes No Thank You 53